Helping children with childhood trauma isn’t child’s play, but child’s play can help. Enter the Playmaker Project, a non-profit that equips professionals with the power of optimism and play-based therapy. Our task was to re-invent the organization from its previous identity as the generic “Kids Foundation” into a fully realized movement. They were not just any non-profit. They were the joyful, optimistic, tireless partner dancing in tune with their parent company, Life is Good, and they deserved to be proud of it.